Tourism for peace:
Theory put in practice for TURKEY & ARMENIA
ATA Fellows believe that this is a significant opportunity to strengthen the dialogue between Turkey and Armenia via tourism to promote peace and mutual understanding, which is supported by the shared cultural and heritage background between Turkey and Armenia. Visioning meetings in all three countries, followed by a general meeting open to external participants, and student and faculty exchanges are the primary activities towards achieving these goals. The main outcomes of the planned activities are to contribute to the Caucas region in several ways including:
- sustainable tourism development,
- increased cultural and environmental awareness,
- diversifying the tourism products (extending the triangle of sun, sand and sea to include cultural tourism, wine tourism, faith tourism, event tourism, thermal tourism, winter tourism etc.),
- branding the region as a sustainable quality tourism brand,
- improving the human capital with a focus on non-elite groups,
- promoting cross-cultural understanding and regional peace.
