Advisory Board Members provide a crucial link between research and industry, to ensure our research aligns with industry needs.
EFTI recognizes the value and importance of partnering with leaders from the tourism industry to aid in the development, delivery, and promotion of faculty research. The Advisory Board works to establish UF as the premier university for Tourism Development through the active engagement of the Tourism Industry in support of EFTI and the Tourism Curriculum.
EFTI Industry Advisory Board
Scott Taylor (Chair) - Cherry Bounce Hospitality
Bob Schalow (Immediate Past Chair) - Diversified Restaurant Group
Alice Norsworthy (Past Chair) - Universal Destinations & Experiences
Hal Herman (Founding Chairman) - Worth Int'l Media Group
Edith Hall Friedheim - Eric Friedheim Foundation
Alfredo H. Gonzalez - AG Hospitality Group
Andrea Melotti - Brightline
Andrew T. Marcus - Marriott Vacations Worldwide Corporation
Barbara Gefen Jaffe - Morgan Stanley Wealth Management
Carolyn Feimster - CJF Marketing International
Chip Futch - Aqua Marketing & Communications
Chris Hoffman - Jacksonville Beaches
Danny Klein – QSR and FSR Magazines
Jay Wolszczak - First Watch Restaurants
Joe Williams - Seminole Hard Rock
John Meyers - Marcos’ Pizza
Jonathan Kaplan - IHG ® Hotels & Resorts
Kim Greene - Cencora
Laurel Herman - Worth Int'l Media Group
Marla Borkson - Office of Chief Counsel, IRS
Mike Andrew - Enterprise Holdings
Pavan Kapur - Caesars Entertainment
Phyllis Lockwood Geiger - Peterbrooke Chocolatier
Rick Merriman - The Walt Disney Company
Rob Alday - Abode Luxury Rentals
Sean Doherty - Punta Gorda/Englewood Beach Visitor & Convention Bureau
Troy Flanagan - American Hotel & Lodging Association
Tracy Vaughan - Greater Fort Lauderdale CVB
Vicki Johnson - Princess Cruises
William C. Guthrie - Foley & Lardner LLP
EFTI Emeritus Industry Advisory Board
Richard Goldman - St. Augustine, Ponte Vedra & the Beaches CVB (Retired)
Tom Wasdin - Wasdin Associates, Inc.
William “Chip” Sharkey Jr. - Naylor, LLC (Retired)
In you have any suggestions or are interested in learning more about EFTI and the Industry Advisory Board, please contact Rachel Fu directly at racheljuichifu@ufl.edu.
