OUr origin

This laboratory aims to assist the industry with comprehensive risk prevention and crisis management initiatives through research, consulting & training, and education services. The Initiative is housed within the Eric Friedheim Tourism Institute and is affiliated with other allied academic disciplines within UF.

Tourism organizations need to be ready to assist employees and tourists visiting their destinations. An assessment of crisis management planning will enable tourism organizations and destinations to be prepared when challenged with catastrophic events.


Our Team

Dr. Rachel Fu - Profile
Brian Avery - Profile
Dr. Dan Connaughton - Profile

Our partners


On the Media

[July 18, 2025] Skift. “What if trump fires the federal reserve chair impact on travel?” https://skift.com/2025/07/18/what-if-trump-fires-the-federal-reserve-chair-impact-on-travel/
[March 14, 2025]. Business Insider. “Canadians were urged to boycott travel to the US in response to tariffs — and numbers suggest they listened.” https://www.businessinsider.com/canadians-traveling-to-us-fall-boycott-calls-tariffs-trump-trudeau-2025-3

[Oct 2, 2024]. Marketplace. Traveling to an Oasis concert? You may want to consider insurance –https://www.marketplace.org/2024/10/02/traveling-to-an-oasis-concert-next-year-you-might-want-to-consider-insurance/ 

[October 21, 2024]. FLORIDA POLITICS. Too hot at Disney World? Some fear climate change's impact in Orlando (floridapolitics.com)

https://floridapolitics.com/archives/702254-too-hot-at-disney-world-some-fear-climate-changes-impact-in-orlando/

[June 29, 2023]. Forbes Advisor. “More Back-To-Back Hurricanes Are Possible. Will That Push Up the Price of Travel Insurance?” https://www.forbes.com/advisor/travel-insurance/multiple-hurricane-travel-insurance/

[June 29, 2023]. US News and World Report. “Despite ‘Titan’ Submersible’s Fatal Wreck, Extreme Tourism Among the Ultra Wealthy Isn’t Going Away. From the Titan submersible to Virgin Galactic’s rocket plane, the ultra-rich are paying top dollar for extreme adventures that can be short on regulations and high on danger.” https://www.usnews.com/news/national-news/articles/2023-06-29/despite-titan-submersibles-fatal-wreck-extreme-tourism-among-the-ultra-wealthy-isnt-going-away

[December 21, 2022]. Moring Show. News 4 JAX TV. https://www.news4jax.com/video/morning-show/2022/12/21/helping-you-prepare-for-busy-travel-days/. Helping you prepare for busy travel days.

[December 19, 2022]. Fox Weather Live. https://www.foxweather.com/watch/play-61971a8dd001697. Last minute holiday travel tips.

[April 28, 2022]  NBC. https://www.cnbc.com/2022/04/28/americans-view-asian-nations-as-safer-for-travel-now-than-4-years-ago.html  Americans view these Asian countries as safer now than before the pandemic.

14-year-old boy killed in fall from ICON Park’s Orlando Free Fall ride, deputies say (Link)
Avery, B., Pederson, J., Cordiero, M., Jaramillo, N., & Rice, K. (2022). Orlando Sentinel.

Safety expert: ‘I have serious concerns’ about harness in teen’s death on Orlando FreeFall (Link) Avery, B., Papantonis, N., & Poulisse, A. (2022). (WFTV)

Focus on safety after teen dies falling from ride at Orlando's ICON Park (Link) Avery, B. (2022). Fox 35 Orlando.

Featured ACADEMIC Articles

Pan+, T. and  Fu*, R.J.C. (2024) Mental Readiness and Travel Choices in Crisis Recovery, Current Issues in Tourism, DOI: 10.1080/13683500.2024.2309153 [SSCI | IF: 7.578]

Fu*, R.J.C. (2023). Effective Hospitality Leadership Roles in the Crisis Era. Journal of Hospitality and Tourism. July, 2023. 21(1), P. 88-96, https://johat.org/wp-content/uploads/2023/07/6.pdf

Pan+, T. and Fu*, R.J.C. (2023), "From Struggle to Survival: A Market Overview for the Cruise Industry", Advances in Hospitality and Leisure (Advances in Hospitality and Leisure, Vol. 19), Emerald Publishing Limited, Leeds, pp. 143-153. https://doi.org/10.1108/S1745-354220230000019008


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