CONSUMER INSIGHTS AND STRATEGIC MARKETING: EXPERIENCES & PERCEPTIONS FROM LEADERS IN THEME PARK AND TRANSPORTATION INDUSTRIES
April 5, 2021 - 1pm
Join on zoom: https://ufl.zoom.us/j/93105564551
Panelists:
Monisa Cline, Senior Vice President & Global Head of Energy, Resources & Marine | Carlson Wagonlit Travel
Rick Merriman, Vice President, Consumer Insight, Measurement & Analytics | Disney Parks, Experiences & Products
Alice Norsworthy, Executive Vice President & Chief Marketing Officer | Universal Parks & Resorts
Moderator:
Michael Reid, Ph.D., Dean, University of Florida College of Health & Human Performance
Hosts:
Michael Reid, Ph.D., Dean, UF College of Health & Human Performance
Rachel Fu, Ph.D., Chair, UF Department of Tourism, Hospitality and Event Management; Director, Eric Friedheim Tourism Institute
