Tianyu (Bell) Pan is a Ph.D. student in the Department of Tourism, Hospitality & Event Management at the University of Florida. Her research focuses on Cruise Tourism, Pricing, Tourism Marketing, and Quantitative Modeling.


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Nationality: Guangxi, China

Past education: B.S. and M.S. in Event Management

Past work experience: Adjunct Instructor in Academia, Project Manager in Vehicle Engineering, Hotels (Ritz Carlton, Hilton, Marriott)

Most valuable learning from EFTI: Strong research background, strong leadership, and strong data analytics.

Hobbies: Cooking, eating, traveling, and hiking


More about Bell…

Tianyu (Bell) Pan is a Ph.D. student and a graduate research assistant in the Department of Tourism, Hospitality & Event Management at the University of Florida (UF), working with Dr. Rachel Fu. She received her bachelor's and master's degree in Hospitality and Tourism Management in the United States. During this period, she also worked in both industry and academia. The overall goal of her research is to improve companies' marketing and operation strategies by analyzing data. To achieve this goal, Tianyu (Bell) has studied quantitative modeling and tourism marketing. Currently, her main focus is on cruise tourism research and pricing and revenue management in hospitality operations. In addition, she is interested in applying mathematical models and geospatial methods to hospitality and tourism to minimize risks, optimize profits, and predict demands.