UF EFTI

EFTI Welcomes New Director: Dr. Rachel J.C. Fu

The Eric Friedheim Tourism Institute welcomes exciting leadership changes this Summer. Dr. Rachel J.C. Fu assumes the role of Director of EFTI, as well as Chair of the Department of Tourism, Hospitality and Event Management at the University of Florida.

EFTI Welcomes New Director: Dr. Rachel J.C. Fu The Eric Friedheim Tourism Institute welcomes exciting leadership changes this Summer. Dr. Rachel J.C. Fu assumes the role of Director of EFTI, as well as Chair of the Department
UF EFTI

EFTI Student and Faculty develop rural community’s resilience post-hurricane through home sharing

Although some communities are just now having to deal and learn from a crisis, this time caused by the COVID-19 pandemic, facing the importance of resilience for a crisis is not a new concept for some communities. Yu-Hua “Melody” Xu is a PhD candidate whose research focuses on destination resilience, community development, and sharing economy

EFTI Student and Faculty develop rural community’s resilience post-hurricane through home sharing     Although some communities are just now having to deal and learn from a crisis, this

2019 ERIC FRIEDHEIM TOURISM INSTITUTE INDUSTRY ADVISORY BOARD ANNUAL SPRING MEETING April 12th, 2019 On Friday, April 12th the Eric Friedheim Tourism Institute had its annual Industry Advisory Board (IAB) meeting with board members

2019 ERIC FRIEDHEIM TOURISM INSTITUTE INDUSTRY ADVISORY BOARD ANNUAL SPRING MEETING

On Friday, April 12th the Eric Friedheim Tourism Institute had its annual Industry Advisory Board (IAB) meeting with board members in both the Tourism and Events industries from around the United States. Our board was invited to Gainesville, FL to the College of Health and Human Performance and were given a handful of presentations about the programs that EFTI works under and some of the projects our researchers have been apart of over the past year.

ACADEMIC YEAR IN REVIEW: CHECK OUT SOME OF EFTI’S WORK OVER THE PAST YEAR! April 8th, 2019 Whether it is hosting Universal Parks and Resorts executives to come and speak to our faculty, staff, and students, or taking a trip to Marli

ACADEMIC YEAR IN REVIEW: CHECK OUT SOME OF EFTI’S WORK OVER THE PAST YEAR!

Whether it is hosting Universal Parks and Resorts executives to come and speak to our faculty, staff, and students, or taking a trip to Marlins Park, the department of TRSM and EFTI partner to make sure our students and faculty are making the best of their time while at UF. Being able to bring our students into the industry and put them in front of the decision makers is help building up our students to be the thinkers and innovators in the future. Below are some videos on some of the amazing trips and seminars EFTI has partaken in the academic year!

DOCTORAL STUDENT SPOTLIGHT: Larissa Neuburger And her innovations within e-tourism (Augmented/Virtual reality) March 29, 2019

DOCTORAL STUDENT SPOTLIGHT: Larissa Neuburger And her innovations within e-tourism (Augmented/Virtual reality)

EFTI is always looking ahead to our future innovators, decision makers, and researchers in tourism. One of our many incredible students, Larissa Neuburger is 2nd Year PhD student in the Department of Tourism, Recreation and Sports Management at the University of Florida. Larissa is originally from Salzburg, Austria - home of the famous musical drama film “The Sound of Music. Before finally coming to the United States and UF to begin her PhD, Larissa worked as a Marketing Manager for a publishing house in Vienna, Austria where she managed all marketing activities for their B2B events.

YANG YANG, PHD: TOURIST BEHAVIOR ANALYSIS USING ONLINE REVIEW DATA March 15, 2019 Dr. Yang is currently an assistant professor of Tourism and Hospitality Management at  Temple University . He received his Ph.D. in Geography, Ma

YANG YANG, PHD: TOURIST BEHAVIOR ANALYSIS USING ONLINE REVIEW DATA

Dr. Yang is currently an assistant professor of Tourism and Hospitality Management at Temple University. He received his Ph.D. in Geography, Master of Statistics, and M.A in Economics from University of Florida, as well as an M.Phil in Hotel and Tourism Management from the Hong Kong Polytechnic University. Dr. Yang’s major research interests lie in tourism demand analysis, big data analytics, as well as hotel financial and real estate analysis.

TRSM STUDY ABROAD PROGRAMS: Fiji, new zealand, and australia! March 13, 2019 This summer, the Department of Tourism, Recreation, and Sport Management is offering students the option to study abroad in a variety of international loca

TRSM STUDY ABROAD PROGRAMS: Fiji, new zealand, and australia!

This summer, the Department of Tourism, Recreation, and Sport Management is offering students the option to study abroad in a variety of international locations in the South Pacific. These study abroad programs are being put on by AUIP (American Universities International Programs Limited) where students have the opportunity to study a wide range of topics within ecotourism, resource conservation, and cultural studies.

Tourism, Hospitality, and event management students visit Disney’s yellow shoes creative agency February 22, 2019

Tourism, Hospitality, and event management students visit Disney’s yellow shoes creative agency

The Department of Tourism, Recreation, and Sport Management was invited to take place in a networking opportunity and site visit of the Yellow Shoes Creative Group, the in-house ad agency for the Walt Disney World Company in Celebration, Florida. This award winning agency houses a wide range of writers, artists, and creatives who are campaign designers for all of Walt Disney World Companies brands, i.e. Disney Parks, Resorts, Disney Cruise Lines, etc.

Tourist Tax Elasticity in Florida: Spatial Effects of County-Level Room Tax Rate Variation with brian mills February 22, 2019

Tourist Tax Elasticity in Florida: Spatial Effects of County-Level Room Tax Rate Variation with brian mills

Brian Mills, Ph.D., is an Assistant Professor with the Department of Tourism, Recreation and Sport Management at the University of Florida. His research interests encompass topics such as the sports labor market, industrial organization and sports league policy (demand, competitive balance, revenue sharing, etc.), public policy and economic development related to sport, and advanced analytics in the sports business. He is especially interested in applying economic lessons and quantitative analysis to problems that sport managers face in their everyday decision making.

Dr. JinWon Kim: Spatial hedonic Analysis of Hotel Room Price and GPS-Based mobile EXERCISE app. For National park management February 14th, 2019

Dr. Jin-Won Kim: Spatial Analysis of Hotel Room Pricing and GPS-Based mobile EXERCISE app

Jin-Won Kim, Ph.D. is an Assistant Professor with the Department of Tourism, Recreation and Sport Management at the University of Florida, USA. The overall goal of his research is to identify the role of tourism, recreation and parks in the creation of active, vibrant, sustainable and resilient communities. In one of his more recent projects, Dr. Jin-Won Kim looked at the spatial variations among hotel room price as well as hotel attributes. One of the other projects Dr. Kim has been hard at work with is his cutting edge research being done with a GPS-Based Mobile Exercise Application.

DOCTORAL STUDENT SPOTLIGHT: DANIELLE BARBE and her work with social media and crisis communications February 8, 2019

DOCTORAL STUDENT SPOTLIGHT: DANIELLE BARBE and her work with social media and crisis communications

EFTI is always looking to the ahead for our future innovators, decision makers, and researchers in Tourism. One of our many outstanding students, Danielle Barbe is a doctoral student in the Department of Tourism, Recreation and Sports Management at the University of Florida (UF). Danielle’s research is focused more on present-day trends, where she looks at the strategies and risk perceptions behind social media influence and crisis communication in terms of travel influence.

DR. ANDREI KIRILENKO: NEGOTIATION OF THE SUMMARY FOR POLICY MAKERS OF THE 6TH GLOBAL ENVIRONMENT OUTLOOK January 21-24th, 2018

DR. ANDREI KIRILENKO: NEGOTIATION OF THE SUMMARY FOR POLICY MAKERS OF THE 6TH GLOBAL ENVIRONMENT OUTLOOK

We are so excited to welcome back one of TRSM professors, Dr. Andrei Kirilenko as he just returned from serving as the Global Environment Outlook Author/Expert of Climate for the United Nations Environment Programme. “The Global Environment Outlook (GEO) is a consultative and participatory process to prepare an independent assessment of the state of the environment, the effectiveness of the policy response to address these environmental challenges and the possible pathways to be achieve various internationally agreed environmental goals“ (GEO, UNEP website).

DR. LORI PENNINGTON-GRAY TALKS DESTINATION RESILIENCE - SETTING THE PRECEDENT January 27th, 2019

DR. LORI PENNINGTON-GRAY TALKS DESTINATION RESILIENCE - SETTING THE PRECEDENT

Over the past year, Professor Lori Pennington-Gray has published a number of articles in the realm of destination resilience as well as crisis communication and management. This type of research has arisen from the increased frequency and intensity of threats to the tourism industry; whether terrorism, natural disasters, or even health and wellness (diseases).

UF Warrington College of Business “Big Idea” Competition takes on a TRSM PhD Student! January 23, 2019

UF Warrington College of Business “Big Idea” Competition takes on a TRSM PhD Student!

One of our PhD students, Pamela Montero-Alvarez has been selected to take part in a semester long business development program with the UF Warrington College of Business. This program was created to assist students with entrepreneurial ideas by teaching those selected to partake how to properly build a business plan and what steps they need to take for the future.

GIRLFRIEND GETAWAYS & THE FUTURE OF THE SOLO WOMAN TRAVELER- visit Tampa Bay Marketing summit December 14, 2018

GIRLFRIEND GETAWAYS AND THE FUTURE OF THE SOLO WOMAN TRAVELER

Here at EFTI, we are working with the state of Florida in a number of different ways to push tourism and development progress. One of our EFTI Faculty Members, Dr. Heather Gibson spoke at Visit Tampa Bay’s 4th Annual Marketing Summit on behalf of the institute and gave a presentation on “Girlfriend Getaways” and really hammered on the importance. Dr. Gibson then gave the group some ideas on how to market to the niche segment.

EFTI STUDENTS RECOGNIZED BY THE UNIVERSITY OF FLORIDA INTERNATIONAL CENTER FOR ACHIEVEMENT! December 5, 2018 EFTI is very happy to announce that two of our PhD candidates, Hongping Zhang and Yuhua Xu were recognized within the Uni

EFTI STUDENTS RECOGNIZED BY THE UNIVERSITY OF FLORIDA INTERNATIONAL CENTER FOR ACHIEVEMENT!

EFTI is very happy to announce that two of our PhD candidates, Hongping Zhang and Yuhua Xu were recognized within the University of Florida International Center (UFIC) with a Certification of Outstanding Merit. Both Hongping and Yuhua we’re recognized for their work for the College of Health an Human Performance, specifically within the department of Recreation, Parks and Tourism.

SUMMER 2018, ADVENTURES IN THE TROPICS, GATOREYE DRONE LIDAR - DR. ANGELICA ALMEYDA ZAMBRANO November 30, 2018

SUMMER 2018, ADVENTURES IN THE TROPICS, GATOREYE DRONE LIDAR - DR. ANGELICA ALMEYDA ZAMBRANO

Dr. Angelica Almeyda-Zambrano, Assistant Professor in the Tourism, Recreation & Sport Management department and her husband Dr. Eben Broadbent along with their two field assistants (pictured to the side) this past summer did some extensive research across a variety of ecosystems: ranging from the Amazon in Peru, tropical rain forests in Costa Rica, and ancient Mayan archaeological sites in Mexico while utilizing new drone technology and the Light Detection and Ranging sensing method (LIDAR) for land surveying and 3D modeling and mapping of the various terrains.

BENEFITS OF ECOTOURISM FROM PROFESSOR EMERITUS, DR. STEPHEN HOLLAND November 26, 2018 Professor Emeritus Stephen Holland was invited to do a presentation  on the 'Benefits of Ecotourism' at the Citrus County (Florida) forum on

BENEFITS OF ECOTOURISM FROM PROFESSOR EMERITUS, DR. STEPHEN HOLLAND

Professor Emeritus Stephen Holland was invited to do a presentation  on the 'Benefits of Ecotourism' at the Citrus County, Florida forum on Economic Development hosted by the Economic Development Authority for Citrus County, November 15, 2018. His talk generated a discussion about the need to create a training program for local hospitality front-line workers (e.g., waitresses, hotel front-desk clerks) ​to educate them about local nature-based attractions to able to ​encourage tourists to enjoy the local parks and waterways. Also, the importance of natural areas and parks to sustain perceptions of high quality of life in the region as a factor in attracting new companies and workers to the area was noted.

DISNEY PARKS AND RESORTS DIGITAL - WHAT’S NEXT? November 16, 2018 With 20 years’ experience at Disney, Gary Daniels (Vice President of Digital Experience) leads teams that create end-to-end, digital-plus-physical experiences for Disne

DISNEY PARKS AND RESORTS DIGITAL - WHAT’S NEXT?

With 20 years’ experience at Disney, Gary Daniels (Vice President of Digital Experience) leads teams that create end-to-end, digital-plus-physical experiences for Disney Parks, Experiences and Consumer Products globally. Gary also serves as a member of the Walt Disney World Resort steering committee, leading digital efforts across Marketing, Sales, and Guest Experience. In this seminar, Gary discussed recent trends and how Disney Parks & Resorts is evaluating their strategy for the future.

TRSM STUDY ABROAD PROGRAMS - SUMMER 2019 October 31, 2018 This upcoming summer, undergraduate students in the TRSM program degrees and specializations will have the option to study abroad in Italy, Australia, New Zealand, and Fiji.

UF IN SORRENTO - STUDY ABROAD PROGRAM COMING SUMMER ‘19

This upcoming summer, Undergraduate students in the TRSM program degrees and specializations will have the option to study abroad in Italy, Australia, New Zealand, and Fiji. Through coursework and site visits, students will become more familiar about global issues affecting the Mediterranean in general and the Campanian region in particular.

FOOD WASTE AND YOU - TOURISM’S IMPACT ON THE DEVELOPING WORLD October 26th, 2018 On Friday, October 26th, Dr. Jamie Murphy Adjunct Professor and Research Fellow for the University of Eastern Finland and the University of Western Austr

FOOD WASTE AND YOU - TOURISM’S IMPACT ON THE DEVELOPING WORLD

On Friday, October 26th, Dr. Jamie Murphy Adjunct Professor and Research Fellow for the University of Eastern Finland and the University of Western Australia. Dr. Murphy has been focusing his research in the past couple of years on the importance of sustainable practices in the Tourism industry, doing research across the globe and learning what techniques are working and which techniques are falling short.

FROM GATOR GROWL TO THE WIZARDING WORLD OF HARRY POTTER, UF ALUM ALICE NORSWORTHY CONNECTS AUDIENCES WITH MAGICAL EXPERIENCES October 25, 2018 Alice Norsworthy, the chair for the EFTI Advisory Board and Chief Marketing Officer for Uni

FROM GATOR GROWL TO THE WIZARDING WORLD OF HARRY POTTER, UF ALUM ALICE NORSWORTHY CONNECTS AUDIENCES WITH MAGICAL EXPERIENCES

Alice Norsworthy, the chair for the EFTI Advisory Board and Chief Marketing Officer for Universal Parks and Resorts was featured in a University of Florida Foundation article which showed how our Gators “Go Greater.” With over 10 years with Universal Parks and Resorts, Norsworthy is an innovator in the tourism industry and is constantly putting together some of the most comprehensive and detailed marketing strategies of this era.