Dr. Rachel J.C. Fu, Chair & Professor of Dept. of Tourism, Hospitality and Event | Director of the Eric Friedheim Tourism Institute at the University of Florida
The Power of Sport Tourism in the USA and Florida
Sport tourism has long been a dynamic force in the global travel industry, and in the United States, it is a billion-dollar sector driving economic growth, community engagement, and athletic excellence. From major events like the Super Bowl and the U.S. Open to grassroots and youth sports tournaments, sport tourism not only fuels travel and hospitality but also fosters economic and cultural exchange. The state of Florida, with its year-round warm climate, world-class venues, and deep-rooted sports culture, stands at the forefront of this industry, leveraging its assets to attract both elite competitions and enthusiastic spectators.
Economic Impact and 2024 Highlights
In 2024, the U.S. has continued to capitalize on sport tourism, hosting marquee events such as the College Football Playoff National Championship, Formula 1 Grand Prix races, and the upcoming preparations for the 2026 FIFA World Cup. Florida has maintained its reputation as a premier sports destination with events like the Miami Open, Daytona 500, and spring training for Major League Baseball. These events contribute significantly to local economies, bringing in millions in tourism dollars, generating jobs, and supporting hospitality and retail industries.
Sport tourism extends beyond professional leagues. Amateur and collegiate tournaments, endurance events like marathons and triathlons, and adventure sports such as surfing and deep-sea fishing are integral to Florida’s sports ecosystem. The state’s renowned golf courses, including those in Palm Beach and Naples, attract thousands of visitors annually.
According to the 2023 findings from Tourism Economics, sports were the leading driver of room-night bookings in 63% of responding cities. The sports-events industry had a direct economic impact of $52.2 billion, contributing to a total economic impact of $128 billion and generating $20.1 billion in taxes. More than 200 million people traveled to attend youth and adult amateur sports events, as well as collegiate championships, resulting in over 73 million room nights. The industry also supported approximately 757,600 full-time and part-time jobs, highlighting its significant role in economic growth and community development. Florida ranks among the top states benefiting from the sports tourism industry, bolstered by its strategic investments in stadium infrastructure, training facilities, and event hosting, which further amplify its appeal.
Opportunities and Challenges in Sport Tourism
The opportunities in sport tourism are vast. With advancements in digital engagement, immersive fan experiences, and sports technology, destinations can create more interactive and accessible experiences for visitors. The growing emphasis on sustainable tourism has prompted sports organizations and venues to adopt eco-friendly practices, such as reducing plastic waste, implementing green transportation solutions, and ensuring responsible water and energy usage.
Sport tourism also faces challenges. Safety and security remain a top priority, with concerns ranging from crowd management at large events to ensuring the well-being of traveling athletes and fans. Weather disruptions, especially in states like Florida, where hurricanes can affect scheduling, pose another hurdle. Economic fluctuations can impact sponsorships and consumer spending on travel and tickets.
Building Community Through Sport and Supporting Athletes Beyond Competition
Beyond economic and logistical considerations, sport tourism serves as a bridge for community connection. It brings together diverse groups of people including fans, athletes, businesses, and residents to celebrate competition, perseverance, and teamwork. Cities that host sporting events often experience a boost in civic pride, cultural exchange, and charitable initiatives linked to sports programs.
Equally important is the role of sport tourism in shaping athletes’ careers and post-competition lives. Many athletes transition into leadership roles, coaching, or business ventures related to sports tourism. The self-discipline, teamwork, and strategic thinking cultivated in their athletic careers often translate into strong leadership in various fields. Supporting programs that help athletes transition into careers in sports management, broadcasting, or community development ensure their impact extends beyond their competitive years.
From Good to Gold: The Future of Sport Tourism
Sport tourism has evolved from a thriving industry into a key driver of economic and social prosperity. As the U.S. and Florida continue to embrace this sector, the focus remains on meaningful growth, safety, talent management, and innovation. With a commitment to excellence, sport tourism can go from good to gold, inspiring future generations of athletes, travelers, and leaders alike.
February 26, 2025
