The Eric Friedheim Tourism Institute welcomes exciting leadership changes this Summer. Dr. Rachel J.C. Fu assumes the role of Director of EFTI, as well as Chair of the Department of Tourism, Hospitality and Event Management at the University of Florida.
Although some communities are just now having to deal and learn from a crisis, this time caused by the COVID-19 pandemic, facing the importance of resilience for a crisis is not a new concept for some communities. Yu-Hua “Melody” Xu is a PhD candidate whose research focuses on destination resilience, community development, and sharing economy
It has been a successful summer for the Eric Friedheim Tourism Institute! Hyejin Park (PhD student) was awarded “Best Paper Award” during the China Tourism Forum 2019-US (Temple University, Philadelphia, July 21-22) for a study analyzing the perceptions of destination image focused on South Korea’s KTO (Korea Tourism Organization) efforts toward Chinese travelers.
