Tourism Anayltics Program
The Master of Science in Tourism and Recreation Management (TRM) is a 30 credit hour degree and offers two concentrations and two specializations.
The Eric Friedheim Tourism Institute welcomes exciting leadership changes this Summer. Dr. Rachel J.C. Fu assumes the role of Director of EFTI, as well as Chair of the Department of Tourism, Hospitality and Event Management at the University of Florida.
Although some communities are just now having to deal and learn from a crisis, this time caused by the COVID-19 pandemic, facing the importance of resilience for a crisis is not a new concept for some communities. Yu-Hua “Melody” Xu is a PhD candidate whose research focuses on destination resilience, community development, and sharing economy
After the morning research presentations and the business meeting in the early afternoon of April 13th, 2018, the advisory board participated in an Industry Insights session where they shared their knowledge and expertise to a group of 40+ students, faculty, staff, and the rest of the advisory board.
On April 6th, 2018, the Eric Friedheim Tourism Institute hosted visiting scholar, Dr. Juan M. Hernández-Guerra, for a seminar on understanding the links between hotels and activities in a tourism destination using a growing network model.
From March 18th to 24th, Dr. Angélica Almeyda Zambrano traveled to South America and interacted with new colleagues, developed a study abroad program focused on sustainable tourism for UF students in the Galapagos, and started discussions on a potential study abroad program on anthropology and tourism in the Galapagos.
After almost a year of research, graduate students Wenqui Wei and Shaorui Zhou presented their analysis and findings from TripAdvisor reviews to Justin Gressel, Channel Analytics Manager, and his team at Universal Studios.
Before the University of Florida winter break commenced, Dr. Craig Schmitt and three graduate students represented the University of Florida and the Eric Friedheim Tourism Institute for a presentation at the 3rd Annual Visit Tampa Bay’s Marketing/Industry Summit.
With the push for online education increasing, HHP’s Department of Tourism, Recreation and Sports Management is taking another step into the virtual world with their proposal of an online Master’s of Science in Hospitality Business Management.